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Almost 4 out of every 10 people purchase a home they found online,1 and ConnectionSM for Co-Brokerage lets you connect with these consumers, many times long before they've signed with another agent.


Here's why ConnectionSM for Co-Brokerage is the smarter lead-gen solution:

  • Almost 90% of all home seekers search online, and almost 40% of all buyers PURCHASE a home they found online.1 The ConnectionSM for Co-Brokerage program gets these buyers to you early and often.
  • ConnectionSM delivers you buyers who are specifically looking at homes for sale.
  • The leads you get from ConnectionSM are warm leads, they're specifically looking to speak with a real estate professional, so they're expecting your call.
  • ConnectionSM buyers tend to be early-stage buyers, so many have not signed with an agent yet.
  • ConnectionSM leads are delivered to you with background information like the specifics of a home they are interested in, so you've got a head start on your first conversation.

Quality of the leads you are likely to receive:

  • Buyers who are specifically looking at homes for sale
  • Consumers who are expecting to receive a call from a real estate professional
  • Leads sent to you with the specifics of a home they are interested in
  • No other agent receives the same lead - they are yours from cultivation to close!
  • Almost 90% of all Home Seekers search online.1

• 37% of homes are sold to consumers who found the property they want online and then found a real estate professional to sell it to them.1

• Many already have an agent and take the listing to them. But these consumers are looking for an agent to tell them about a property - increasing the chances that they are not yet committed to an agent




The NEW ConnectionSM for Co-Brokerage® ConnectionSM for Co-Brokerage has become an industry staple in providing a pipeline of quality leads.
This high-quality lead generation solution continues to:
  • deliver leads from consumers actively searching for their next home
  • deliver leads based on the most accurate and complete listing information from the industry’s most trusted sources.*
  • provide immediate lead notification by email and/or text message.**
What’s New?
We’ve added information and automation support to leads delivered through ConnectionSM for Co-Brokerage to help increase your chances of connecting and engaging with consumers, now with more knowledge about them and their properties of interest.

These new benefits are intended to help you convert leads into clients more succesfully.

New Features Include:

New information passed with the lead will help you engage more quickly, with more knowledge about the consumer and their interests, including:
  • Visually appealing lead notification email
    1. consumer’s name, email and telephone number now included with all leads
    2. email address and telephone numbers are checked and noted in the lead notification***
  • Image and description of the property listing from which the lead was generated
  • Descriptions of the consumer's 3 most recent searches & recently viewed listings, if available
  • Consumer profile information, such as age, job title, household income and years at current residence (where available) and links to a consumer’s public profile on sites such as LinkedIn®, Facebook and Twitter (where available)

AND, new automation helping you respond quickly and track leads more effectively.

These NEW FEATURES include:

Automatically generated lead responses, designed to respond to the consumer within 5 minutes. These responses can be customized by the agent to provide a personalized, consumer experience.****
A responsive web experience that allows you to consolidate leads from multiple sources (more than 50 sources) and track your leads from a simple lead dashboard. Consolidating your leads into a single view avoids the pain of juggling multiple marketing vendors’ lead dashboards.
Courtesy Leads. Customers who update their ConnectionSM for Co-Brokerage profile with additional zip-codes of interest are currently eligible to receive courtesy leads for those zip-codes if and when they become available.